We are the storytelling agency.

This is what we do. And why we do it.

Founded in 2018, Green Collar Communications provides public relations and digital marketing services, helping clients grow their brands through online channels.

We work with companies that do good, those for whom sustainability, social impact and innovation is a fundamental and unimpeachable value.

Staffed with media and marketing experts, Green Collar Communications knows what makes a great story — and how the news works. We work with you to find the unique elements that make your company valuable, how you make your customers’ lives better and why you’re an expert with an important point of view.

Founder Alex Parker is a longtime journalist and strategic communications pro who has worked in top newsrooms and corporations for more than 20 years. As a business editor at the Chicago Tribune, his work has been published in the Los Angeles Times, Baltimore Sun, Hartford Courant and more. He covered Cook County politics for the Chicago Current and Chicago Reader, and the 2008 presidential election for MTV News.

In the marketing world, Alex was an early adopter of social media, pioneering content and social marketing programs before they became industry standards. He has developed award-winning campaigns for brands ranging from household names like Denny's, General Electric, Hershey's, and Cold Stone Creamery to emerging businesses looking to make their mark.

Alex also founded the Green Beer Project, an initiative which teaches people about climate change through beer.