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Create space by advertising around the news

I’m generally loathe to recommend brands touch the news when it comes to social media marketing. We’ve all seen highly inappropriate...

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Can’t stop, won’t stop – don’t stop! How to keep up momentum after a launch

After the stress, exhaustion and thrill of a launch, it’s easy to want to take your foot off the gas. After all, you got the word out,...

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Cracking the Op-Ed code

One of the best ways to get included in a publication is by publishing an opinion, or editorial, piece. Commonly known as op-eds, these...

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How long-shot presidential candidates get their messages to the masses

When it comes to working with the media, everyone wants that above-the-fold story in the New York Times (well, maybe not everyone),...

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Cure writer's block with this free list of green content ideas

In our last post, we shook our fist at green companies that didn’t celebrate Earth Day on their social media channels. It’s a green...

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Silent Spring: Why did green brands ignore Earth Day on Facebook?

If the signature day in your industry passes and you don’t mark it, did it happen? That’s what I was wondering this week as I perused...

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Amplify your impact with small audiences

I recently met with a client with whom I’d consulted on a political campaign in Chicago. He didn’t win, and now was wondering what his...

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Why you don’t want a ‘big fish’ media placement

Once upon a time there was a show called “The Oprah Winfrey Show.” On it, famous people jumped on coaches, people got Oprah’s favorite...

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How teen climate strike changes perceptions of climate activism

We humans like a good story. From the first caveman who told a yarn while roasting some mastodon to Biblical lessons passed down through...